Executive summaries. Or executive propositions?
Executive summaries must articulate a clear, concise and competitive message.
Five surprising ways the Structured Writing Method can improve your business
By breaking down the intellectual processes needed to write effectively, the method can transform the way people think and work.
What is the Structured Writing Method?
The Structured Writing Method™ is applicable to every business, and every business document. But what is it, and how does it work?
Content triage: the perfect answer to research overload
Researching a topic used to be difficult because information was so hard to come by. Now the challenge is how to deal with information overload.
Structuring: probably the best writing tip in the world
Whatever you’re writing, structure is at the heart of every successful document.
Which case study format is right for your marketing objectives?
To create the right format for your case study you must first understand your objectives.
Structured writing, strategic thinking
Employers have noticed the gap in written communication skills that many graduates have. So, how can this be fixed?
Social media must be created from quality building blocks
Social media might be fast - but you still need to get the basics right. Without the right messages, your campaigns will fall apart.
Case studies: the art of credibility
Case studies are a great marketing vehicle, but too often they don't fulfil their purpose. Improve your approach and increase their impact.