Content triage: the perfect answer to research overload
Researching a topic used to be difficult because information was so hard to come by. Now the challenge is how to deal with information overload.
Trust me, I’m an engaging writer
Every writer wants their writing to be both engaging and credible. But it's a tricky combination; all too often these objectives seem to compete with one another.
What is the Structured Writing Method?
The Structured Writing Method™ is applicable to every business, and every business document. But what is it, and how does it work?
White paper: ‘The transformative power of structured writing’
There is a clear and rapid shift in the type of skills that organisations are needing in order to thrive.
How training in structured writing develops a multi-skilled workforce
Many of our clients have told us the same thing: that the Structured Writing Method™ has an impact that goes far beyond writing.
The problem with traditional messaging
There’s one fundamental problem with traditional messaging projects: they rarely create messages that are usable.
Structuring: probably the best writing tip in the world
Whatever you’re writing, structure is at the heart of every successful document.
American English: there’s more than meets the -ize
Whether you're writing British or American English, mistakes in any document can undo your hard work.
Putting the apostrophe in its place
Bad punctuation can undo all your hard writing work. Make sure your apostrophes are where they should be.
One of the best ways to increase your win rate – is to reduce your lose rate
Improving the quality of your writing is one of the best ways to reduce your lose rate (which looks very similar to increasing your win rate).