Six ways to write with authority
For your writing to transform into a successful weapon and have that impact, it's important to write with a sense of authority.
Editing and proofreading mini guide: success is in the details
Everyone makes mistakes. But when it comes to marketing collateral, you really can’t afford to allow even a single error to slip through the net.
Writing a case study: the four most common pitfalls
To improve the quality of your case studies, it's important to avoid these common mistakes.
The problem with traditional messaging
There’s one fundamental problem with traditional messaging projects: they rarely create messages that are usable.
Which case study format is right for your marketing objectives?
To create the right format for your case study you must first understand your objectives.
Keeping your writing simple: Occam’s razor
What's the best way to keep your writing simple and clear? William of Occam had some great advice.
Brand perception should be more than skin-deep
Top-down, detailed message guidelines are every bit as crucial to successful corporate marketing as design guidelines.
Objective setting: why it’s so important when creating marketing collateral
If you want to achieve something, you must have a clear idea about what it is you’re trying to achieve.
The art of the newsletter
Writing an engaging newsletter that appeals to your readers can prove challenging. Find out how to keep them interested.
Social media must be created from quality building blocks
Social media might be fast - but you still need to get the basics right. Without the right messages, your campaigns will fall apart.