Opinions matter – top ten tips for article writing
Opinions matter. They can help you convince your customers that your company is at the top of its game – and they can showcase your vision of the future, too.
Create a perfect value proposition in 5 steps
“A great value proposition can help you connect with more prospects and boost your commercial success, but writing this kind of document can be very challenging and time consuming if you don’t go about it the right way. To take the pain out of the entire process, try following [...]
Why RAVENs aren’t always as smart as they seem
Affect and effect are two of the trickiest words in the English language to get right.
Case study: Let the training come to you
Writing Machine’s virtual blended classroom delivery model has proven itself to be a great way of upskilling geographically distributed bid teams efficiently, economically, and safely. Towards the end of 2019, bid team members from a leading global real estate services and investment firm attended a traditional [...]
Executive summaries. Or executive propositions?
Executive summaries must articulate a clear, concise and competitive message.
Three benefits of the unique way that we work
Interview techniques, messaging and a focus on angles: just three of the ways Writing Machine is able to delight its clients.
Blended virtual classroom: the ‘new normal’ for skills training?
In recent weeks corporate training has gone virtual. We consider the long term, and whether virtual blended classroom training will become the 'new normal'.
Banish the passive voice to pep up your writing
If your writing has been feeling a bit lethargic and needs livening up, writing in the active voice is a great place to start.
Two for the price of one: evangelical case studies
There is one document that combines both thought leadership and credibility – the evangelical case study.
The golden rule of crafting: write like you speak
This simple rule will make sure your writing sounds more natural, and that the widest possible audience understands your point.