“A great value proposition can help you connect with more prospects and boost your commercial success, but writing this kind of document can be very challenging and time consuming if you don’t go about it the right way. To take the pain out of the entire process, try following [...]
Executive summaries must articulate a clear, concise and competitive message.
Interview techniques, messaging and a focus on angles: just three of the ways Writing Machine is able to delight its clients.
In recent weeks corporate training has gone virtual. We consider the long term, and whether virtual blended classroom training will become the 'new normal'.
If your writing has been feeling a bit lethargic and needs livening up, writing in the active voice is a great place to start.
This simple rule will make sure your writing sounds more natural, and that the widest possible audience understands your point.
A lot of capitals are used unnecessarily, which can make the writing look amateurish.
Ever wondered whether or not you should use a hyphen between two words? If you have, you're probably thinking about using a ‘compound adjective’.
Subheadings break down your text into manageable, consumable chunks, and actively encourage your reader to stay with you.
Badly laid out text gives the impression that you aren't clear on what you’re writing about.
