Opinions matter – top ten tips for article writing
Opinions matter. They can help you convince your customers that your company is at the top of its game – and they can showcase your vision of the future, too.
Create a perfect value proposition in 5 steps
“A great value proposition can help you connect with more prospects and boost your commercial success, but writing this kind of document can be very challenging and time consuming if you don’t go about it the right way. To take the pain out of the entire process, try following [...]
Why RAVENs aren’t always as smart as they seem
Affect and effect are two of the trickiest words in the English language to get right.
Three benefits of the unique way that we work
Interview techniques, messaging and a focus on angles: just three of the ways Writing Machine is able to delight its clients.
Blended virtual classroom: the ‘new normal’ for skills training?
In recent weeks corporate training has gone virtual. We consider the long term, and whether virtual blended classroom training will become the 'new normal'.
Two for the price of one: evangelical case studies
There is one document that combines both thought leadership and credibility – the evangelical case study.
9 top tips for writing great white papers
White papers are a hugely important part of the marketing mix.
Six different types of white paper – and how to write them
Not all white papers are the same.
Entertain before you inform
Entertaining – or engaging – your reader is something that needs to happen right at the start of any written document, no matter what it is.
Break down the walls with subheadings
Subheadings break down your text into manageable, consumable chunks, and actively encourage your reader to stay with you.